In her monthly column for Forbes Magazine, WEALF entrepreneur Autumn Adeigbo details the three focus groups she facilitated to promote and receive feedback on the premier collection of her signature brand featuring 26-looks. She thanks WEALF for providing part of the working capital to conduct the three groups and our role in helping her facilitate the group in New York with her target market. The other two focus groups took place in Winchester, Virginia and Los Angeles, California. In the article Autumn details why she conducted the groups, the feedback she received and what it takes to produce her line of ethical fashion. Read and enjoy.
