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ENTREPRENEUR feature: ROSHANAK YOUSEFIAN of popilee


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Roshanak Yousefian created and owns Popilee Patisserie, a NYC-based patisserie specializing in authentic handmade Persian sweets. Her love for the culinary arts started early as a young girl in her aunt’s kitchen in Mazandaran, Iran. Popilee grew out of her desire to combine her passion for cooking with her desire to preserve and share the exquisite cuisine of Iran with others. For Roshanak, baking is a work of art, with each pastry made lovingly by hand, with the finest organic and traditional ingredients. Today, her pastries fill the "sofreh-aghd" of Manhattan weddings as well as the dessert tables of private events throughout her city. Popilee continues to expand, now catering all-things Persian. Her appetizers have recently adorned the dinner tables of events throughout New York including the annual Noruz at the Met gala held at the Temple of Dendur.

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her words:

"I know the value of good mentorship first hand and owe the success of Popilee to my advisers from the Women’s Enterprise Action Loan Fund who encouraged me to focus on authentic Persian cooking and build my business to fill an unmet niche."