Passionate, constantly curious, creative and practical, Ellen has 30 years of marketing research, strategy experience and business building across a wide range of sectors, product categories and types of companies globally. She is Founder & Chief Client Insights Officer, ESL Insights, LLC. Research areas include advertising testing, brand positioning, concept development and testing, media and technology adoption, customer attrition and loyalty, corporate reputation, shopper insights, financial services (millennials, women investors, affluent investors and financial advisors), consumer goods, healthcare, nonprofits and performing arts audience- building initiatives. 

Ellen is an Adjunct Professor at LIM College—The Business of Fashion teaching Insights for Marketing & Research, Consumer Behavior and Research & Data Analytics.

Prior experience includes, SVP, Client Relationship Management and Business Development for Phoenix Marketing International.  She also founded and ran the Global Investment Market Research Services Sector at TNS Custom Research and was President, Simmons Market Research Bureau—Custom Studies Division.  As VP, Director of Communications, Ellen led the team which developed and introduced “The Citi Never Sleeps” campaign.   She started her career at BBDO International working in the U.S. and Germany.  Ellen is a member of the Market Research Council, Women’s Forum and the Financial Women’s Association.  

Questions for mentors can be directed to wealfund@gmail.com.